Customer Acquisition

Pay Per Click Marketing

Pay per click (commonly referred to as PPC) is an advertising methodology where advertisers of goods and services bid on keywords they believe their target audience will use when seeking their goods and services online. The advertisers pay when users actually click on their ads to visit their website. When users type a query using specific words that match the advertisers’ chosen keywords—the keywords they are bidding on—the results of the query include PPC ads. Clicking on these takes the users to the advertiser’s page. The advertiser then has the opportunity to sell goods or services to the user.

Popular search terms typically cost much more on popular search engines. Depending on which search engine is used, prices per click can start at one cent (USD) and go up from there.

It is important that advertisers know what keywords their target consumers are typing into the search engines. CastleWave SEO can help advertisers determine the most popular, efficient and targeted words and phrases.

Viral Marketing

Viral marketing is based on a natural behavior: humans talk to other humans. Studies indicate that satisfied customers will tell 3 people about goods and services they liked. Yet that same person will tell 11 other people about goods and services they don’t like. Viral marketing takes advantage of this human phenomenon.

Taking advantage of social networking in this fashion to promote brand awareness and increase site traffic is a technique CastleWave has used extensively.

As we help you create a positive user experience, users will naturally tell other users. CastleWave will help you discover and take advantage of the viral marketing opportunities for your site.

Affiliate Marketing

The strength and effectiveness of affiliate marketing is based on relationships with publishers, networks and webmasters. CastleWave has years of experience in building strong relationships in this space.

Affiliate marketing is based on a pay-for-performance advertising model. You only pay a partner when they have achieved your defined goal. Your goals could be established as an email signup, acquiring a full registration, a user download or the sale of a product.

Affiliate marketing minimizes risk—you only pay out when your stated goal has been achieved.

Given the ease of affiliate marketing, why aren’t advertisers shifting their budget from Google AdWords and CPM buys to affiliate marketing? Good question!

The answer is that a publisher has less control over what consumers interact with their advertising.

Given this market hesitancy, CastleWave recommends finding publishers you have close relationships with. If you don’t have any—we do! We’ve been in the affiliate marketing industry for many years. We have the depth and breadth of relationships that allows us to find partners based on your vertical.

Once your offer has been tested we transition the new affiliate marketing program from beta to full release. We typically use press releases and send emails out to our network of affiliates to announce the public launch of a new affiliate program.

Affiliate marketing is not an easy field to succeed in, but with the right tools it can be one of the most lucrative and risk-free drivers of sales.

Online to Offline Marketing

If your business has offline presence—retail store or some other brick and mortar business—CastleWave can help you tie your online and offline advertising initiatives together. Whether your offline advertising efforts are focused on TV, radio, newspaper, magazines or other printed media, let CastleWave show you how to effectively tie your online and offline initiatives together.